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When the time comes to price your home
for sale, you may be tempted to start with the price you paid for it, add a
healthy markup and call it a day. Unfortunately, that strategy is unlikely to
result in a true reflection of your home's market value.
Here are six strategies to help you
figure out how much your home is worth:
1. Abandon your personal point of
view. How much will a ready, willing and able buyer be willing to pay for
your home? Buyers don't care how much you paid for the home, how many memorable
moments you and your family shared in the home, how much cash you need for the
down payment on your next home or how much time and money you've invested in your
home's hardwood floors, fresh paint, lush landscaping or other improvements.
2. Get a couple of CMAs. Invite
at least three real estate agents to visit your home and give you their opinion
of its likely selling price. Ask for a "comparative market analysis" (CMA),
which shows the prices of comparable recently sold homes, on-the-market homes
and homes that were on the market, but weren't sold. The on-the-market homes are
the "competition" for your home. Ask the agents why each home was included in
the CMA and whether any other comparable homes were eliminated from the CMA.
Price recommendations based on CMAs aren't gospel. Some agents will tell you to
under-price your home in hope of sparking a bidding war. Others will suggest a
flatteringly high price to "buy" your listing only to demand a price reduction a
few weeks later.
3. Do your own market research.
Go to open houses in your neighborhood and try to make an impartial
assessment of how those homes compare to yours in terms of location, size,
amenities and condition. Assuming all the asking prices were the same, would you
buy your home or someone else's?
4. Calculate the price per square
foot. The average price per square foot for homes in your neighborhood
shouldn't be the sole determinant of the asking price for your home, but it can
be a useful starting point. Keep in mind that various methodologies can be used
to calculate square footage.
5. Consider market conditions.
Are home prices in your area trending upwards or downwards? Are homes
selling quickly or languishing? Will your home be on the market in the spring
home-buying season or the dead of winter? Are interest rates attractive? Is the
economy hot or cold? Will you be selling in a buyer's market or a seller's
market? Is the local job market strong or are employees fearful of staff
reductions?
6. Sweeten the transaction terms.
Some buyers have needs that go beyond the bottom line. If you're willing to
close escrow quickly, you'll attract buyers who want to move in right away. If
you can offer seller-financing, your home will appeal to buyers who need to
stretch their financial resources. A lease-option can help first-timers who need
down payment assistance. The more creative and flexible you can be in meeting the
buyer's needs, the more success you'll have in pricing your home to
sell.
[ ..More About San Diego Pricing Your Property ]
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